Social media has become an indispensable tool for businesses looking to connect with their target audience. Whether you're a small startup or an established enterprise, harnessing the power of social media can drive growth and brand recognition. However, achieving success on social platforms requires more...
In today's digital age, social media has become an essential component of any successful marketing strategy. One common practice used by marketing departments is scheduling social media content ahead of time. While this approach offers several advantages, it also comes with its fair share of...
In today's fast-paced digital landscape, social media platforms play a crucial role in brand communication and audience engagement. While established platforms like Twitter and Facebook continue to dominate the social media landscape, the emergence of new platforms presents both opportunities and challenges for brands. We...
5 Self-Reflections to Inspire 2020 As the year comes to a close, it’s a great time to look back before looking forward. It’s a busy time of year with parties, families and holiday commitments, but make the time. Schedule a 1-hour meeting with yourself, a...
7 Tips for #NationalSocialMediaDay Social media is a part of our personal lives AND our business lives…it’s hard to even keep up. Here at The Marketing Posse, we are very much in the social media business. Through thoughtful strategy (and fun work sessions!), we develop content,...
In The Art of Networking - Part 1, we talked about how important networking is and gave you a few tips and best practices. Now in Part 2, we want to talk about how to network. Imagine you are at an event, you are by...
“It’s not just about the destination. It’s the journey.” Oftentimes, the companies and individuals I work with feel overwhelmed by the marketing plan process. It can be a daunting task that involves multiple stakeholders. Sometimes, just getting everyone together in the same place at the same...
Remember when landlines and snail mail were our favorite forms of communication? I can almost still feel that tiny burst of excitement after coming home to a green blinking light on the answering machine. It meant that someone most likely memorized my number, called me...
Everyone knows that marketing has evolved significantly in the last 5-10 years, but it seems like some marketing organizations haven’t “evolved” as much as they have “revolved.” Traditional marketing organizations are at a loss for talent as restructuring, cost cutting, and turnover have become more...
Serving a variety of organizations, both large and small, has provided some unexpected perspective. If you can take the best of both worlds, it would be pretty magical. Startups use disruption to make positive change possible and big companies can benefit from keeping an eye...