16 Feb Big Game, Bigger Ads
The cost to advertise during this year’s “Big Game” hit an all-time high, with 30-second commercial spots selling for up to $7 million. NBC® sold out of commercial spots for Sunday’s game, which were shown to over 100 million Americans. Veteran ad players Procter & Gamble®, Kellogg’s®, and Dorito’s® all participated, and we saw the famous Budweiser Clydesdales return after a 2-year hiatus.
According to YouTube, the number one watched ad was Alexa causing havoc on Scarlett Johansson and Colin Jost’s marriage. Many celebrities were also spotted in some other “most watched” commercials. The overall tone and messages seemed much lighter and more humorous than last year’s.
The most talked about ad goes to Coinbase®, who creatively, and so simply, had a QR code bouncing around the screen like the iconic DVD logo for 60 seconds. This ad was so popular, it crashed the app! Once scanned, the QR code brought viewers to Coinbase’s promotional website, offering a limited time promotion of $15 worth of free Bitcoin® to new sign-ups, along with a $3MM contest giveaway. Cryptocurrency companies also had a major presence during this year’s “Big Game”, with multiple companies using this time to promote either cryptocurrency exchanges, NFTs, or other related projects. The QR code play, reminds us that this form of communication is here to stay, at least for the near future!
What was your favorite?! Check out some of TMP’s favorites below!