Whether you watched the Super Bowl for the game, the halftime show or the commercials, there is no doubt it is one of the biggest media events of the year. Brands spend millions to get the coveted spots during the commercial breaks. As marketers, we...
Just the other day, I read a stat that 80% of New Year’s resolutions fail by February. 80%!! What a staggering statistic when you think about all the good intentions and efforts that go into starting the year off right. A marketing plan can be like...
“It’s not just about the destination. It’s the journey.” Oftentimes, the companies and individuals I work with feel overwhelmed by the marketing plan process. It can be a daunting task that involves multiple stakeholders. Sometimes, just getting everyone together in the same place at the same...
Everyone knows that marketing has evolved significantly in the last 5-10 years, but it seems like some marketing organizations haven’t “evolved” as much as they have “revolved.” Traditional marketing organizations are at a loss for talent as restructuring, cost cutting, and turnover have become more...
Try thinking about your career growth as a road trip. You have a destination, although you may not always know exactly what it is. You need a map to guide you, but going off road is ok and can be fun. The vehicles you drive...
Serving a variety of organizations, both large and small, has provided some unexpected perspective. If you can take the best of both worlds, it would be pretty magical. Startups use disruption to make positive change possible and big companies can benefit from keeping an eye...