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The Marketing Posse | What?
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What?

(Our Services)

Management Services

Our suite of management services give you senior-level management talent when and where you need it.

Management Services
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Chief Marketing Officer (CMO) and Chief Strategy Officer (CSO) Services
The Marketing Posse offers interim and/or part-time CMO and CSO services based on the unique leadership needs of your organization.

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Annual Marketing & Operating Plans
The Marketing Posse’s team of strategic professionals can collaborate with you to determine strategic business objectives and develop annual operating and marketing plans with implementable tactics to achieve your goals.

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Agency & Supplier Management
Our management professionals bring a cohesive approach to your business, leading and managing each of your agencies and suppliers to make key initiatives come together flawlessly. Program development, advertising and marketing materials, and innovation platforms are just a few of the areas where we can help harness the power of all your vendor relationships to move your business forward.

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Marketing Initiative Execution
The Marketing Posse can bring your marketing ideas from concept to reality. We will work with your agencies and suppliers – or leverage our own preferred vendor relationships if needed – to bring your most important marketing initiatives to life.

Strategy Services

Strategy is the foundation for every product and every process in your business. Let The Marketing Posse bring new strategic thinking to your organization.

Strategy Services
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Insight Development
Uncovering great insights for your business is about knowing the right questions to ask and how to apply the answers. The Marketing Posse leads consumer and brand insight sessions for our clients, and we conduct research including quantitative, qualitative and segmentation studies.

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Organizational Planning
The Marketing Posse can not only help you define your corporate vision, we can also work with you to develop the organizational culture to bring that vision to life. We’ll help you fully articulate and model the values and behaviors for your people that will bring your corporate vision to fruition.

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Branded Business Development
Our marketing pros are experts in redesigning brands and refreshing business concepts. Our work includes insightful brand positioning, competitive landscape analysis, consumer targeting, communication platform development and much more.

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Strategic Planning
The path to success begins with a strong plan. The Marketing Posse can lead your internal teams to develop and execute short-term to multi-year strategic plans that drive sales, profits and growth.

Innovation Services

Innovation drives successful businesses today, and The Marketing Posse team members are innovation experts! Our innovation services include:

Innovation Services
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Product Innovation
The Marketing Posse offers deep experience in product innovation, leading the process from need assessment through to concept development and launch. We can even help you develop go-to-market strategies that will put your product in front of the right consumer at the right time.

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Process Innovation
Our team can work with you to identify and define new business processes – and retool existing ones – to drive efficiency and effectiveness in your organization. Innovation process, agency management reviews and training programs are just a few of the business processes we can help you develop.

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Business Innovation
When business ideas become stale, an outsider’s perspective may help to ignite the creativity you’re seeking. Our team can facilitate cross-functional planning to develop new business ideas and approaches.

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Partner Assessment
Partnerships are long-term commitments. Before you make the leap, let The Marketing Posse assess your potential partnership or acquisition to ensure the deal brings compatible/complimentary brand identities and/or synergies that will benefit you now and in the future.

People Services

Your people are your most important assets. Let us help you unlock their potential through our People Services:

People Services
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Training and Development
The Marketing Posse offers training and development programs that can be customized for your organization’s needs, or we can build a training program specifically for you! Some of our topics include:

  • Leveraging Our Strengths (People)
  • Insights vs Information (Context)
  • Brand Strategy (Why)
  • Planning and Communication (What)
  • Media and Marketing (Where and How)
  • Measuring and Adjusting (Performance)
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Large Group Presentations & Facilitation
Our Marketing Posse team members love sharing what we know to help others succeed. We are available to speak at public forums and large meetings about marketing and business topics relevant to your organization.

The Marketing Posse team members are also experts in bringing people together. Let us facilitate training workshops on branding, marketing, leadership and other topics so that you are free to fully participate and engage with your team.

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Mentorship
Our experienced senior-level marketing professionals are available to host individual or small group mentoring sessions structured to provide leadership and guidance on real-time issues and initiatives. We offer one-to-one coaching, mentoring groups, peer networking events and mentoring network events.