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The Marketing Posse | Who?
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(For All Sized Businesses)

We are a team of professionals with big company leadership experience who also have an entrepreneurial spirit, making our Marketing Posse ideal to work with businesses and marketing departments of all sizes.

For businesses with large internal marketing departments, we offer a host of interim Management Services including: CMO & CSO interim leadership, Marketing Initiative Execution, Agency and Supplier Management, and much more.

For small to mid-sized businesses who may not need full time CMO services, we offer part time leadership options to give you that level of expertise when and where you need it.  The Marketing Posse can act as your outsourced marketing team or work on a project basis to get you started.

We also offer an Entrepreneur Package, designed to give new business owners everything they need to start a quality marketing initiative for their companies, including: a professional business plan, a five-page website, and creative logo production, letterhead and business cards.


Danielle Vona

Founder & Chief Strategist

“Your strategic marketing partner taking on your challenges as her own.”

  • Expertise: CMO leadership, Branding, Strategy, Product innovation, Strategic partnerships, Packaging
  • Business Background: Bloomin’ Brands/Carrabba’s Italian Grill, Sonic, PepsiCo
  • Education: BA Hofstra University, Harvard Leadership Program

Hans Wybenga

Insights Pro

“Big business thinking for businesses of all sizes!”

  • Expertise: Domestic and international marketing and consumer insights, Business analysis
  • Business Background: Pepsi Cola International, Merck, Aetna, Panera, Sonic
  • Education: MA University of Sydney, Psychology, BA, University of Sydney

Monica Gastel

Chief Dragon Slayer

“Fairytale dreams happen with thoughtful strategy and executional excellence.”

  • Expertise:Branding, Strategy, Product & Package Innovation, Marketing Leadership, Customer Marketing, Strategic Partnerships
  • Business Background:PepsiCo, Kraft Foods, Brand Ruckus
  • Education:MBA Georgetown University McDonough School of Business, BS Boston College

Melissa Santell

Marketing Maven

“Making it happen to drive results.”

  • Expertise: Content development, Brand strategist, Social media marketing, graphic design, writing
  • Business Background: Big Brothers Big Sisters, Neuman’s Kitchen, Freelance Clients
  • Education: BA University of Tampa, Communications and Journalism

Alex Rath

Marketing Maestro

“Chaos organizer extraordinaire!”

  • Expertise: Social Media Management, Project Management, Creative Direction, Email Marketing, Event Planning, Digital Marketing, Video Editing, Video Production
  • Business Background: Peeps and Eats, The Centers, ESOL, Big Storm Brewing Co.
  • Education: BA University of Tampa, Film and Media Arts and Communication

Holly Barker

Experience Producer

“Work with a passion for making you look good!”

  • Expertise: Marketing, Operations, Training, People development, IT, Event planning and Customer service
  • Business Background: Carrabba’s Italian Grill
  • Education: Towson University

Mechell Lord

Chief Connector

“Bridging the gap.”

  • Expertise: Strategic leadership, Business coaching, Sales and Product training
  • Business Background: SLM Technologies, Valpak, Cox Target Media, Microsoft and Google
  • Education: Plymouth State University, Philosophy

Heather Lascano

Crew Wrangler

“Offering up maximized support with focused intellect.”

  • Expertise: Entrepreneurship, Small business development, Team and customer support
  • Business Background: Pharmaceuticals, Legal, Consulting, Nonprofit and Direct service
  • Education: MA, Clayton College of Natural Health, Holistic Wellness; BA, San Diego State University, Molecular & Cellular Biology; CP, University of California San Diego, Paralegal

Marie Murray

Human Capital Strategist

“Optimizing teams and business practices by leveraging the strengths of your teams talents.”

  • Expertise: Domestic and international team building, Positive psychology, Entrepreneurship
  • Business Background: Transitions Optical, Inc.
  • Education: University of Phoenix, MBA Global Management, University of South Florida, BS Management, University of Pennsylvania College of Liberal and Professional Studies, Foundations of Positive Psychology


The Conductor

“A utility player focused on defining the challenge and finding the solution.”

  • Expertise: Strategic Planning, Marketing Operations, Customer Marketing, Strategic Partnerships
  • Business Background: PepsiCo, Quaker Oats, Gatorade, Tropicana, Frito-Lay, Madison Square Garden Company (Sports and Entertainment)
  • Education: MS, Northwestern University; BA, Indiana University

Chris Nesci

Creative Guru

“Committed to simplicity and clarity in design.”

  • Expertise: Interactive Design, Videography, Corporate Conventions, Web Development, Social Media
  • Business Background: Agency work with Benihana, All Children’s Hospital, Food Lion, Laser Spine Institute, Checkers and Rally’s Restaurants
  • Education: Southern New Hampshire University, Marketing

Lisa Doyle

Insights Wizard

  • Expertise: Qualitative, Quantitative research: concept and product testing, messaging evaluation, segmentation and lifestyle research, category assessment, customer satisfaction and brand health tracking studies
  • Business Background: Doyle Insights, C + R Research with clients like SC Johnson, Del Monte, Quaker, Frito Lay, PepsiCo, Estee Lauder, Sony, Lowe’s, VF Corporation and Best Friends Animal Rescue
  • Education: BA, Michigan State University

David Song

Digital Diva

  • Expertise: Integrated communications, Digital/social/mobile marketing and strategy
  • Business Background: J Walter Thompson, Hill Holiday, Arnold with clients like Volkswagen, McDonald’s, AOL, American Red Cross, Verizon, and Royal Caribbean
  • Education: BA, UCLA

Christine Wu

Strategy Master

  • Expertise: Balancing strategic thinking with practical operating skills.  Strategy, Branding, Innovation, Marketing leadership and process, Strategic partnerships
  • Business Background: Time Inc., Sony, Pepsi, Kraft,, and Johnson & Johnson
  • Education: MBA Kellogg School of Management, Northwestern; BS Wharton School, University of Pennsylvania