October is National Women’s Small Business Month and according to WBENC1 there are 12.3 million women owned businesses in the US. Last year, 1,821 women owned businesses were launched every day with women of color launching 64% of those new businesses. So, in thinking about what to write...
We are only 3 ½ months away from the start of 2020. If your planning cycle follows the calendar year, that means that you have 97 days until you will start implementing your plan. Whether or not that seems like plenty of time or that...
In January, The Marketing Posse turned four years old. In many ways, we are still a toddler, but for a new business, I am so proud of the progress we have made. Today we have about a dozen companies we support, a handful of employees,...
Just the other day, I read a stat that 80% of New Year’s resolutions fail by February. 80%!! What a staggering statistic when you think about all the good intentions and efforts that go into starting the year off right. A marketing plan can be like...
In The Art of Networking - Part 1, we talked about how important networking is and gave you a few tips and best practices. Now in Part 2, we want to talk about how to network. Imagine you are at an event, you are by...
Fall not only kick starts back to school for the kids but also marks the start of a renewed calendar of events from businesses and organizations. From happy hours to speaker series to galas, these are all opportunities for networking and meeting new people. For me,...
Remember when landlines and snail mail were our favorite forms of communication? I can almost still feel that tiny burst of excitement after coming home to a green blinking light on the answering machine. It meant that someone most likely memorized my number, called me...