Intro: We get it– summer is busy. Between vacations, events, and a little sunshine, it’s tempting to put your marketing plan on autopilot. But with the year already halfway over, summer is actually a golden opportunity to pause, reflect, and reset your strategy. A mid-year...
Summer's rolling in hot, and so are the opportunities to heat up your marketing game. With sunny vibes, longer days, and audiences spending more time on their phones (whether poolside or airport-bound), now is the perfect time to catch some engagement. Not sure where to...
Just the other day, I read a stat that 80% of New Year’s resolutions fail by February. 80%!! What a staggering statistic when you think about all the good intentions and efforts that go into starting the year off right. A marketing plan can be like...
In The Art of Networking - Part 1, we talked about how important networking is and gave you a few tips and best practices. Now in Part 2, we want to talk about how to network. Imagine you are at an event, you are by...
“It’s not just about the destination. It’s the journey.” Oftentimes, the companies and individuals I work with feel overwhelmed by the marketing plan process. It can be a daunting task that involves multiple stakeholders. Sometimes, just getting everyone together in the same place at the same...
Fall not only kick starts back to school for the kids but also marks the start of a renewed calendar of events from businesses and organizations. From happy hours to speaker series to galas, these are all opportunities for networking and meeting new people. For me,...
Everyone knows the marketing landscape has evolved significantly in the last 5-10 years, but it seems like some marketing organizations haven’t “evolved” as much as they have “revolved.” Traditional marketing organizations are at a loss for talent as restructuring, cost cutting, and turnover have become...
Try thinking about your career growth as a road trip. You have a destination, although you may not always know exactly what it is. You need a map to guide you, but going off road is ok and can be fun. The vehicles you drive...
Serving a variety of organizations, both large and small, has provided some unexpected perspective. If you can take the best of both worlds, it would be pretty magical. Startups use disruption to make positive change possible and big companies can benefit from keeping an eye...