The New Marketing Landscape Is Here to Stay

Everyone knows the marketing landscape has evolved significantly in the last 5-10 years, but it seems like some marketing organizations haven’t “evolved” as much as they have “revolved.” Traditional marketing organizations are at a loss for talent as restructuring, cost cutting, and turnover have become more prevalent than ever before.  Newly minted graduates and millennials are more interested in being part of the “bigger picture” and they are inspired by the startup world.  Interestingly enough, despite the significant growth of small businesses and startups, these organizations are not only financially challenged to hire seasoned marketing executives, but often times aren’t really sure what they are looking for.

It’s not uncommon for brand marketing, e-commerce, customer acquisition, CRM, social media, and an exhausting list of skills to be expected of job candidates today. Marketing roles are becoming more complicated, paving the way to a sea of grey area. With the turnover and instability in marketing leadership, younger marketing professionals often lack the leadership and mentorship that would help them grow and develop their career. It comes as no surprise that the life span of a Chief Marketing Officer is less than 2 years…so, should you feel accomplished when you hit that 24- month mark?

The truth is, this new marketing landscape is here and it’s not going to get simpler anytime soon. Our goal at The Marketing Posse is to act as an extension of your marketing department. We understand that some organizations need the “Worker Bees” but can’t afford the “Queen Bees.”  That’s why our team is here to provide strategic business planning, brand positioning, marketing solutions and talent development at a level that works for you.  The Marketing Posse gives you:

• Access to senior level talent when you need it

• Experts with multiple talents in today’s world of endless channels

• Flexibility to staff each project with the level of talent it requires
• Customized scopes to develop and execute plans your budget can afford

We can help support your team with consistent leadership and guidance, without a full time price tag.  Let us work with you evolve when and how you need to.

Danielle Vona

danielle@themarketingposse.com