Most businesses that we talk with about improving their online presence and marketing already know about SEO (Search Engine Optimization) and Google ads. However, many don’t know about, or have overlooked, a third element that is equally important – their Google Business Page! Your “My...
The cost to advertise during this year’s “Big Game” hit an all-time high, with 30-second commercial spots selling for up to $7 million. NBC® sold out of commercial spots for Sunday’s game, which were shown to over 100 million Americans. Veteran ad players Procter & Gamble®,...
5 Self-Reflections to Inspire 2020 As the year comes to a close, it’s a great time for self reflections before looking forward. It’s a busy time of year with parties, families and holiday commitments, but make the time. Schedule a 1-hour meeting with yourself, a pad...
October is National Women’s Small Business Month and according to WBENC1 there are 12.3 million women owned businesses in the US. Last year, 1,821 women owned businesses were launched every day with women of color launching 64% of those new businesses. So, in thinking about what to write...
We are only 3 ½ months away from the start of 2020. If your planning cycle follows the calendar year, that means that you have 97 days until you will start implementing your plan. Whether or not that seems like plenty of time or that...
7 Tips for #NationalSocialMediaDay Social media is a part of our personal lives AND our business lives…it’s hard to even keep up. Here at The Marketing Posse, we are very much in the social media business. Through thoughtful strategy (and fun work sessions!), we develop content,...
In January, The Marketing Posse turned four years old. In many ways, we are still a toddler, but for a new business, I am so proud of the progress we have made. Today we have about a dozen companies we support, a handful of employees,...
Just the other day, I read a stat that 80% of New Year’s resolutions fail by February. 80%!! What a staggering statistic when you think about all the good intentions and efforts that go into starting the year off right. A marketing plan can be like...