The cost to advertise during this year’s “Big Game” hit an all-time high, with 30-second commercial spots selling for up to $7 million. NBC® sold out of commercial spots for Sunday’s game, which were shown to over 100 million Americans. Veteran ad players Procter & Gamble®,...
October is National Women’s Small Business Month and according to WBENC1 there are 12.3 million women owned businesses in the US. Last year, 1,821 women owned businesses were launched every day with women of color launching 64% of those new businesses. So, in thinking about what to write...
We are only 3 ½ months away from the start of 2020. If your planning cycle follows the calendar year, that means that you have 97 days until you will start implementing your plan. Whether or not that seems like plenty of time or that...
Just the other day, I read a stat that 80% of New Year’s resolutions fail by February. 80%!! What a staggering statistic when you think about all the good intentions and efforts that go into starting the year off right. A marketing plan can be like...
In The Art of Networking - Part 1, we talked about how important networking is and gave you a few tips and best practices. Now in Part 2, we want to talk about how to network. Imagine you are at an event, you are by...
“It’s not just about the destination. It’s the journey.” Oftentimes, the companies and individuals I work with feel overwhelmed by the marketing plan process. It can be a daunting task that involves multiple stakeholders. Sometimes, just getting everyone together in the same place at the same...
Fall not only kick starts back to school for the kids but also marks the start of a renewed calendar of events from businesses and organizations. From happy hours to speaker series to galas, these are all opportunities for networking and meeting new people. For me,...
Raise a glass to the sky and cheers with us! The Marketing Posse is officially recognized as a WBENC certified women owned business. Diversity is something we celebrate every day – and we’re excited to tell you why. What is Workplace Diversity? How do Diverse Teams...