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Tag Archive for: outsourcing marketing

Big Game, Bigger Ads

February 16, 2022/in Business, Management, MARKETING, Sport

The cost to advertise during this year’s “Big Game” hit an all-time high, with 30-second commercial spots selling for up to $7 million. NBC® sold out of commercial spots for Sunday’s game, which were shown to over 100 million Americans. Veteran ad players Procter & Gamble®, Kellogg’s®, and Dorito’s® all participated, and we saw the famous Budweiser Clydesdales return after a 2-year hiatus.

According to YouTube, the number one watched ad was Alexa causing havoc on Scarlett Johansson and Colin Jost’s marriage. Many celebrities were also spotted in some other “most watched” commercials. The overall tone and messages seemed much lighter and more humorous than last year’s.

The most talked about ad goes to Coinbase®, who creatively, and so simply, had a QR code bouncing around the screen like the iconic DVD logo for 60 seconds. This ad was so popular, it crashed the app! Once scanned, the QR code brought viewers to Coinbase’s promotional website, offering a limited time promotion of $15 worth of free Bitcoin® to new sign-ups, along with a $3MM contest giveaway. Cryptocurrency companies also had a major presence during this year’s “Big Game”, with multiple companies using this time to promote either cryptocurrency exchanges, NFTs, or other related projects. The QR code play, reminds us that this form of communication is here to stay, at least for the near future!

What was your favorite?! Check out some of TMP’s favorites below!

Danielle Vona
Alexa

 

 

Kari Delgado
Coinbase

 

 

Angie Rampi
BMW 

 

 

Jes Roper
McDonalds

 

 

Meagan Malley
Chevrolet

 

 

Larry Cramer
General Motors

 

 

Marina Fernandes
 Peacock

https://themarketingposse.com/wp-content/uploads/2022/02/BIG-GAME-BIGGER-ADS.png 800 2048 Kari DelGado https://themarketingposse.com/wp-content/uploads/2025/09/the-marketing-posse.svg Kari DelGado2022-02-16 11:38:242025-09-23 11:36:02Big Game, Bigger Ads

5 Self-Reflections to Inspire 2020

December 19, 2019/in MARKETING, Mentorship

 

5 Self-Reflections to Inspire 2020

As the year comes to a close, it’s a great time for self reflections before looking forward. It’s a busy time of year with parties, families and holiday commitments, but make the time. Schedule a 1-hour meeting with yourself, a pad of paper and a pen. Ask yourself some questions:

    1. What have you learned?
    2. What have you accomplished?
    3. Who have you met?
    4. What are you doing great?
    5. Where do you need help?

Find a place that inspires you. This could be your porch with holiday music playing in the background, the beach or your desk…whatever will give you some head space. Now think about each of these questions. These may not all be relevant, or you might have some to add. Make it your own, but my hope is that these inspire you.

What have you learned? This could be business related like a formal training class, a mentor or coach that has inspired you. In a conference I participated in this year, one of the speakers talked about how the world is aging, living longer and therefore living differently. Fascinating speaker (thank you Stephanie @GRMA). I also have a list of things I have learned from my team and mentees (I think they develop me more than I develop them!). What you have learned this year might also be personal, like how to deal with a kid going off to college or balance personal health like eating right and exercising. Everything will never be perfect, but reflecting on it will help you plan for the new year…it will be here in like 10 minutes.

What have you accomplished? Take a few minutes to bask in the glory of your achievements whether they are big or small. Sometimes we check things off the list so fast that we don’t take the time to appreciate all we get done in a day, a month, or a year. I recently heard a piece of advice from a fellow panelist at a speaking engagement… she keeps a list of her accomplishment throughout the year and uses that list as needed for resources and for reflection. Brilliant, right? (Thank you Valet Living).

Who have you met? This is a great time of year to appreciate new relationships and reconnect with old ones. If you went through your calendar and listed all the new people you met, you might be surprised at how long or short the list is. I find that this helps me focus in on the relationships I really want to grow as well as those people I really want to thank. A quick LinkedIn message that says, “I have been thinking of you and hope you are doing great,” can go a long way. I connect each year with a note, a card or a gift because it gives me an opportunity to connect and say I care (thank you 4Imprint and Minuteman Press who are helping us with our TMP gifts and cards this year). Don’t let this make you anxious (you don’t have to send a card to everyone you know ????). Simply creating your list and highlighting what or who is important to you for both business and family is the important part.

What are you doing great? Here is a chance for you to pat yourself on the back for what you are great at. At the Posse, we use StrengthsFinder to develop and optimize our team. My favorite part of this is spending time celebrating what each person’s strengths are and how we leverage those talents. We call them “Superpowers”. This year we talked about them in our annual planning meeting. Reflect on a project where you really shined or a situation you handled with grace that you are proud of. Go You!

Where do you need help? No one is great at everything. So, this is also a great time to think about areas where you need support or things you would do differently in the new year. Not a good cook or don’t want to be? Maybe there is a new meal solution you can explore. I love to cook, but just don’t have the time, so I have someone who loves to cook that helps me (thank you Alex@PeepsandEats). For business, we like to create partnerships at the Posse by pairing people with complementing talents for the task at hand. Go back to your list of people (see #3), and think about who can help you by either balancing your strengths with different strengths or by supporting you where you need it most.

One Hour. That’s all. Maybe the most valuable hour you could spend all year. Self reflections on a year well spent could include:

    1. Learnings that make you better.
    2. Accomplishments that make you proud.
    3. People that are important to you.
    4. Strengths that inspire you.
    5. Support where you need it most.

What more could you ask for in one year? Start 2020 off with self reflections and a clear view of where you are going by knowing where you have been. It’s going to be a great year.

The Marketing Posse provides training and people development as well as workshops for company culture development. We have a passion for people and for taking time to reflect on your business and what is most important to you. Give us a call if we can help.

https://themarketingposse.com/wp-content/uploads/2019/12/5-SELF-REFLECTIONS-TO-INSPIRE-2020.png 800 2048 thepossestg https://themarketingposse.com/wp-content/uploads/2025/09/the-marketing-posse.svg thepossestg2019-12-19 09:00:442025-09-23 11:36:025 Self-Reflections to Inspire 2020

The Art of Networking (Part 2)

November 26, 2018/in Business, Management, People, Strategy, Training

In The Art of Networking – Part 1, we talked about how important networking is and gave you a few tips and best practices. Now in Part 2, we want to talk about how to network. Imagine you are at an event, you are by yourself, not that comfortable chatting people up; what to do…help, please??!!  Some people are really good at this. It’s second nature to them while others have to work a little harder. Whether it is in your DNA or not, these four steps can exponentially help you to be more effective at networking.

1. FIRST STEP IS TO SET GOALS FOR YOURSELF – Why am I networking and how do I measure success?

You might be networking because you love people and want to build a reputation for yourself as a connector. Or you might be networking because you are trying to generate leads for your business. Or you might be networking because you are trying to gain support for a cause you are passionate about. Take a few minutes before the event or networking opportunity to really think about this and set some goals for yourself. Don’t pick too many things or try to do too much. Keep it focused and manageable. You may want to simply meet 3 people you can add to your newsletter distribution. Here is an even better example. Let’s assume I am going to a women’s leadership conference. I might set myself a goal to meet 5 people that are business owners or decision makers in their company. This is nice and specific, but it’s also attainable and doesn’t stress me out. For an event like this, I might even be able to get a list of attendees in advance and target specific people I want to meet.

2. BE A CONVERSATION STARTER– How do I find the right people and what do I say?

The key to getting the conversation going is to engage and ask questions. You may be one of those people who can’t wait to get to the event and start meeting people, but lots of people are not really comfortable with it. You can take away some of that anxiety by having a plan. Let’s imagine I am at that same conference, and I just walked into the General Session. I don’t know anyone. I feel a little disoriented, but I have arrived a little early so I have plenty of time to get acclimated and get the lay of the land.  First, I am going to claim a seat. There is no assigned seating, so I am going to select a table towards the middle closer to the front, but not “in front”. People that are “less comfortable” are likely to sit in the back or people that may want to leave or be in and out sit in the back. Picking a seat closer to the front is likely to have people that are more engaged in the event.  Second, I am going to introduce myself to the people at the table right away…it always seems a little awkward if you wait, but if you do it right away, it breaks the ice and sets the tone.

Now you are sitting next to someone…what do you say and how do you engage in conversation? Don’t be a conversation stopper. Have you met people like this? They give one word answers “yes, no, sometimes”…full stop. Your goal is to invite conversation, so the key is to ask questions and be curious. Keep it about them and get them to do the talking. You can start with something simple, but keep it interesting. Don’t ask them what they do…boring. Get to know them as people first. Ask questions that might be relevant and give you an opportunity to connect. Write out a few things in advance that might be good, relevant conversation starters. For example, I might mention that I’m taking my daughter to college for the first time.  Ask questions about them that helps you find some common ground to relate to (i.e. do you have kids? Favorite things to do on the weekend? etc.). Once you get them talking you can get back around to business. To keep them engaged in the business conversation, a few favorite phrases that work well for me have been things like: that’s interesting, how exactly does that work? Or how did you get started in your role/industry? Or I am not that familiar, what are some of the biggest issues you face?  Get them to tell you more about what they do or their processes with genuine curiosity.

Don’t ask questions in a way that makes people feel like they are taking a quiz. Ask questions that invite conversation and shows your interest. Instead of “Who is your target market?” you might say, “Is there a target market that works best for you?” Most importantly, keep the conversation focused on them and what you can do for them not for your business…just for them. Think about anyone you can connect them with or resources you can suggest. They will remember you more for being helpful than for trying to sell them something. And if they are not part of your goal, that’s okay. They may know someone who is. Make them a connection and add them to your network…then move on. If you feel like you have spent a lot of time and they are not part of your goal, it may be time for a cup of Joe. You can step away and meet someone new.

3. JUST BE REAL – Is all this planning too contrived and salesy?

Having a plan will help build your confidence and help you measure the effectiveness of your time and efforts. Your time is an investment and you want to spend it wisely. So, NO, it’s only salesy if you approach it that way. At the end of the day, we are all just people and networking is about connecting and building relationships. Your conversation starters should be real things about your life, your likes and your passions. All of the planning tactics (goal setting and prepared conversation starters) are just ways to smoothly transition into a networking setting. Being prepared will allow you to relax and engage in real conversation. Think about this – the person you are talking with is probably there for the same reason you are – to make a connection.  When you are yourself, you are making it easier for everyone to have a great conversation.  Be real, genuine and authentic.  When you are talking with them, be focused on what they are saying and be a good listener.  Spend 20% of your time talking and 80% of your time listening…the golden 80/20 rule.

4. DON’T FORGET TO FOLLOW UP – How do I stay connected to the people I meet?

Connecting back with people you have met is the most critical step in the process. It’s a habit you want to create that will be worth it – I promise. It can be overwhelming to feel like you have added more “work” for yourself, so keep it simple. This isn’t like the old dating adage “Give it a few days so you don’t look too anxious.” Follow up right away, the next day if possible. It makes people feel important and that connecting with them was meaningful to you.

As you meet people, you will find interesting ways to reconnect or follow up. You can simply send an email that says “It was great to meet you and I look forward to staying connected”. Then be sure to connect with them on LinkedIn and other social channels where relevant.  It reinforces that you want to stay connected. You can also find more personal ways to connect like “I will send you a few restaurants I love in that town”…then make sure you follow up. I like to put it in my phone right as I am talking to the person, so I don’t forget. It also shows my commitment and reminds me to follow up. Other people might make notes on the back of business cards or right after the event. Whatever your process is, make sure to follow up. Real connections aren’t made in just one conversation. They are made by building relationships over time.

At The Marketing Posse, we know about the power of connections and hope that these tips will help you engage in meaningful and productive conversations at your next event.  Let us know how it goes at your next networking opportunity or let us know if we can help expand your network!

Cheers!

Danielle Vona

danielle@themarketingposse.com

https://themarketingposse.com/wp-content/uploads/2018/11/The-Art-of-Networking-Part-2.png 800 2048 thepossestg https://themarketingposse.com/wp-content/uploads/2025/09/the-marketing-posse.svg thepossestg2018-11-26 11:45:262025-09-23 11:36:03The Art of Networking (Part 2)

5-Legged Journey to Marketing Magic

October 3, 2018/in Business, Management, Strategy, Training

“It’s not just about the destination. It’s the journey.”

 Oftentimes, the companies and individuals I work with feel overwhelmed by the marketing plan process.  It can be a daunting task that involves multiple stakeholders.  Sometimes, just getting everyone together in the same place at the same time can feel monumental.  But, the plan itself does not need to be overly complicated or overwhelming.  Some of the best marketing plans are actually quite simple – clear and concise. Let’s pretend we are going on a ROAD-TRIP (shot gun!)…

A marketing plan, much like a road trip, has three basic sections: (1) the objective – where are we going or our “destination”, (2) the strategies – what route are we going to take to get there, and (3) the specific tactics – what vehicle will we drive. Oh, and as a bonus during the strategy section, we may want to consider alternate routes in case there is traffic or road blocks.

What happens during the course of writing a branded marketing plan is the magic of it. It’s the joy of the journey and the most fun part!  A well-crafted marketing plan is written in collaboration with people across the business and forces conversations on meaty, strategic topics.  It forces teams to recognize trade-offs and align on priorities.  So, the real beauty of the marketing plan lies not just in the plan itself but also the process of getting there (that’s the Road-trip part!).  I want to share my approach to this journey, so you and your teams can achieve marketing magic – a clearly articulated destination and a plan of how to get there with everyone in the car with you.

Journey Leg #1 – Where To?
Setting clear objectives can often feel esoteric.  “Grow the business” – “Get new users” – “Drive Traffic”. Yes, these are all objectives, but they can feel overwhelming and as they are, they don’t really help the team understand what to do or how they can contribute. It’s like telling someone to “just drive south” without telling them how far or what the fastest route might be. I find the best way to set objectives is to break it down… then break it down again. If your objective is to grow 5% in revenue, break it down into dollars, then break it down by quarter, then potential products and channels, etc.  You get the idea.  The more specific the objective, the easier it will be to develop compelling marketing and sales initiatives! Align as a team on the break down so everyone agrees and is headed to the same place.

Journey Leg #2 – Who Cares?
Now that we are grounded in our objective, who is buying? Set aside, for a minute, who we are selling to today, who do we want to sell to?  Sometimes the person who is buying from you today might not be the one buying tomorrow. Or maybe there are new growth opportunities by re-framing who you are selling to. Never do this at the expense of your current customer or buyer but be as aspirational as possible in order to grow. And keep it simple with a sentence like “For people who look like this and act like that and need this…”.

Journey Leg #3 – Why You?
Now, the most critical conversation of all. Why choose you? What are the areas where you stand out from competition and win?  To answer that question, you need to understand the competitors and what they are great at.  There may be some areas where being at parity with the competition is ok and you have to nail the basics.  But there should be areas where you are differentiated and the clear choice. It’s those reasons why people would choose to spend a dollar with you versus other options. Those are the things that stand out and where you have the capability to shine.  This is the cornerstone of your communication strategy.  It tells you what to talk about.

Journey Leg #4 – Why Not?
The most fun and magical part of the process are the initiatives and ideas that bring your strategy to life. What are the specific action items that we can start doing to implement our strategy?  Be sure the tactics are going to help achieve the objective from “where to”.  Don’t get distracted by ideas, recommendations or suggestions that aren’t focused on your goal…it’s just a distraction?  This will likely require trade-offs.  Estimate the value of each idea and build them into your plan.  Make sure your total estimates exceed your goals.  Everything you do may not work, so build in room to experiment.

Journey Leg #5 – Well Done!
The last leg of our journey is all about knowing when we are there. How do we know if we are successful?  As you define your tactics think about how you will measure the success of that effort against the objectives you’ve aligned to. Measure often and don’t wait too long to adjust if something is not working.  There are always alternate routes. Oh, and one last, important note. Make sure to celebrate achievements along the way. It will make the journey all the more magical.

At The Marketing Posse we thrive on helping companies create marketing magic.  If you need help getting started or navigating the planning process, please reach out. We are here for you!  The fall season is a great time of year for teams to have this dialogue and to create solid plans for the next year.

https://themarketingposse.com/wp-content/uploads/2018/10/5-LEGGED-JOURNEY-TO-MARKETING-MAGIC.png 800 2048 thepossestg https://themarketingposse.com/wp-content/uploads/2025/09/the-marketing-posse.svg thepossestg2018-10-03 12:54:382025-09-23 11:36:035-Legged Journey to Marketing Magic

The Art of Networking (Part 1)

August 30, 2018/in Business, Management, People, Strategy

Fall not only kick starts back to school for the kids but also marks the start of a renewed calendar of events from businesses and organizations. From happy hours to speaker series to galas, these are all opportunities for networking and meeting new people.

For me, the meaning of networking has evolved significantly throughout my career.  Early in my professional life, I didn’t network at all.  As LinkedIn become more prevalent, I was keeping in touch with many of my colleagues, but not actively or consciously focused on cultivating my network.  It wasn’t until I left my role at Sonic and was actively looking for a job for the first time that I really felt the importance of networking. Although unintentional but lucky, I had been amassing an amazing network over the years.  In fact, an enormous part of my current network is people I met or worked with during my time at Pepsi…and many of them have gone on to do other great things.  Now that I have launched The Marketing Posse, my network is key to my business.  The people that know me and have worked with me are the ones most likely to hire us.  I landed my first large project with Clear Channel Outdoor as Interim CMO as a direct result of someone in my network; thank you, Matt!

Networking sometimes has a bad rap with the connotation of being superficial and a lot of “work.”  In reality, it is the simple process of building relationships which is critical to growing any business.  No man/woman is an island – and networking helps you not only get business but identify the right resources who can help you once you get the business.

I cannot over-emphasize the importance of networking, but how do you get started?  Here are some tips that will lead to networking success throughout your career:

  1. Take time to keep in touch with people and nurture it – your network is a result of what you make of it…these are YOUR people.
  2. Don’t assume anything, you never know when you may need someone’s help or they may need yours! Networking is not a one-way street.  The strongest relationships are the ones that are mutually beneficial.
  3. Stay current – LinkedIn is a really efficient way to stay in touch, so make sure your profile is up to date. Congratulating you on an anniversary for a job you are no longer in is a bummer.
  4. Always answer comments/emails/phone calls…always. No one likes to be blown off and they are reaching out, so reach back.
  5. Ask for help – most everyone wants to be supportive – take advantage of that and don’t be afraid to speak up when you need a recommendation or introductions.

At The Marketing Posse, we know how important connecting with the right people is. We thank our current network who has helped get our business where it is and our future network for helping us take it to the next level.  We also offer workshops and training programs that are a great platform for networking and meeting new people.  Come join us and expand your network! There is never a downside to meeting new people. Look out for Part 2 of this blog which will get down to the nitty gritty of “how to network”.

Cheers!

Danielle Vona

danielle@themarketingposse.com

 

https://themarketingposse.com/wp-content/uploads/2018/11/The-Art-of-Networking-Part-2.png 800 2048 thepossestg https://themarketingposse.com/wp-content/uploads/2025/09/the-marketing-posse.svg thepossestg2018-08-30 17:05:522025-09-23 11:36:03The Art of Networking (Part 1)

The New Marketing Landscape Is Here to Stay

April 29, 2016/in Business, Innovation, People

Everyone knows the marketing landscape has evolved significantly in the last 5-10 years, but it seems like some marketing organizations haven’t “evolved” as much as they have “revolved.” Traditional marketing organizations are at a loss for talent as restructuring, cost cutting, and turnover have become more prevalent than ever before.  Newly minted graduates and millennials are more interested in being part of the “bigger picture” and they are inspired by the startup world.  Interestingly enough, despite the significant growth of small businesses and startups, these organizations are not only financially challenged to hire seasoned marketing executives, but often times aren’t really sure what they are looking for.

It’s not uncommon for brand marketing, e-commerce, customer acquisition, CRM, social media, and an exhausting list of skills to be expected of job candidates today. Marketing roles are becoming more complicated, paving the way to a sea of grey area. With the turnover and instability in marketing leadership, younger marketing professionals often lack the leadership and mentorship that would help them grow and develop their career. It comes as no surprise that the life span of a Chief Marketing Officer is less than 2 years…so, should you feel accomplished when you hit that 24- month mark?

The truth is, this new marketing landscape is here and it’s not going to get simpler anytime soon. Our goal at The Marketing Posse is to act as an extension of your marketing department. We understand that some organizations need the “Worker Bees” but can’t afford the “Queen Bees.”  That’s why our team is here to provide strategic business planning, brand positioning, marketing solutions and talent development at a level that works for you.  The Marketing Posse gives you:

  • Access to senior level talent when you need it
  • Experts with multiple talents in today’s world of endless channels
  • Flexibility to staff each project with the level of talent it requires
  • Customized scopes to develop and execute plans your budget can afford

We can help support your team with consistent leadership and guidance, without a full time price tag.  Let us work with you evolve when and how you need to.

 

Danielle Vona

danielle@themarketingposse.com

 

 

 

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It’s a Journey, Enjoy The Ride!

February 1, 2016/in People

Try thinking about your career growth as a road trip.  You have a destination, although you may not always know exactly what it is.  You need a map to guide you, but going off road is ok and can be fun.  The vehicles you drive are the jobs you have and the companies you work for.  Your mentors are rest stops where you can check in and ask for directions.  There are four key lessons I have learned through the journey of my career path; these may not apply to everyone, but they sure did apply to me.

 

Be Great.  Many ambitious young professionals are worried about how to get promoted.  They are focused on how fast they are going to move up in business and what their next role or promotion will be.  Concentrating on being great in your current role is the best way to get you noticed.  Building your personal brand equity will get you where you want to go faster than anything else.  Be highly proficient at the job you are in right now.  Create future demand for yourself by being known as a GREAT professional today!

 

Be Visible.  Make sure your work is visible to the right people. Volunteer to sit in on meetings and be a part of teams working on important initiatives. Be a team player in those situations so that your contributions to meetings and teams are valued and recognized.  Volunteering to be a mentee/mentor can offer up higher visibility and personal growth. Before you know it, you will be driving those important initiatives.

 

Be Yourself.  Every role in your career will be an opportunity for your personal growth and development.  Take advantage of the wealth of knowledge in the people that surround you, leadership, peers, vendors, they all have something to teach you if you’re open to the lesson.  And, when difficult experiences occur (and they will) try to be in the moment and appreciate the value the experience has to offer.  These difficult experiences are often more valuable than the easy or enjoyable ones.  Use the learnings to map out the kind of leader you genuinely are and want to be.

 

Enjoy The Journey.  We are often so focused on planning our destination that we miss the value of what’s happening right now.  “I don’t know where the time went” or “stop and smell the roses” are classic examples of missing the moments and living for tomorrow.  This has held true for me for the last fifteen years.  Every role, and every project I’ve been part of, are the twist and turns of my journey.  Don’t get so focused on the destination that you miss all the cool experiences you have along the way…they are the best part!

 

As you think about the development of your own career, where you have been, where you are now and how you get to where you want to go, remember to celebrate your accomplishments, be a strong team player, use your authentic voice and enjoy the ride!  The Marketing Posse is a resource for people and businesses passionate about career development and mentorship. Providing one to one or small group mentoring sessions, leadership and guidance on real time issues and initiatives, helping to build teams of talented and motivated individuals through customized training and development, and facilitation of training workshops on branding, marketing, and leadership.

 

To learn more, contact:

Danielle Vona
danielle@themarketingposse.com

https://themarketingposse.com/wp-content/uploads/2016/09/Its-a-Journey-Enjoy-The-Ride.png 800 2048 thepossestg https://themarketingposse.com/wp-content/uploads/2025/09/the-marketing-posse.svg thepossestg2016-02-01 07:50:072025-09-23 11:36:03It’s a Journey, Enjoy The Ride!

What can we learn from each other?

January 1, 2016/in Business

Serving a variety of organizations, both large and small, has provided some unexpected perspective.  If you can take the best of both worlds, it would be pretty magical.  Startups use disruption to make positive change possible and big companies can benefit from keeping an eye on the cadence and the speed of startups.  That said, large companies have processes and resources that the smaller companies aspire to.  Working with and leading large marketing organizations as well as working with small startup teams, has afforded me a front row seat to observe both.  Startups are better at speed and efficiency and large organizations succeed at building consensus, leading diverse teams and in making thoughtful data driven decisions.  So what can we learn?  Here are my top 3 entrepreneuer learnings for large companies.

  1. Move quickly with less time restraints. While we’ve all worked at organizations where things needed to be done by yesterday, an entrepreneurs’ timetable is even faster, hours and days count.  One great meeting might lead to major changes in the company and this can provide an ongoing level of excitement and electricity to get it done and get it done today!  At even the fasted paced large organizations, things tend to move much slower, there’s a process, conversations need to be documented, t’s need to be crossed and i’s dotted.  Empower your people to make decisions and keep things moving!
  2. Make decisions from the gut. Many entrepreneurs don’t require consumer feedback to make decisions and use their gut to make the “right choice.” They have an idea and are focused on making it happen; not getting everyone to agree that it’s a good idea helps them make decisions faster. Large organizations often take the time to gain cross-functional buy-in, team alignment on decisions, and consumer/customer feedback on ideas.  This is where a blend of both would be ideal.  Do some validating, but don’t get bogged down.  You know your business.  Make a decision based on the best information you have…you will probably be mostly right!   
  3. Disrupt the status quo. Entrepreneurs aren’t hampered by “how things are always done”.  They reframe issues to suit their needs and never stop asking “why does this have to be done this way?”  This allows them to think outside of the box and create new and better, faster ways to run their business.  The processes required by many large organization’s infrastructures can help standardize work, but also can slows the entire engine down. Be open to always asking entrepreneurial questions like “Do we need this? If so, Why?”.  Keep what’s good, and re-invent what’s not.

As marketing people, we often pride ourselves in our understanding of the “right” process, our ability to build consensus, gain alignment, lead diverse teams and make thoughtful data driven decisions.  In large marketing organizations, these are key tenets of marketing executives’ reputations and used as evaluation criteria.  In the startup world, on the other hand, it’s clearly a different set of criteria that drives success.  It is more about how fast decisions are made, staying on top of the industry knowledge so that we can make educated choices “from the gut” and being creative in how we get everything done.

Big company thinking can help reduce the risk for startups with processes like consumer validation and category expertise.  While an entrepreneurial mentality can help big companies cut through the red tape and simplify getting initiatives to market.

At The Marketing Posse, we understand what it takes to work across all kinds of organizations.  We act as an extension of your marketing department and provide strategic business planning, brand positioning, marketing solutions and talent development. We can flex to meet your business and needs, whatever they may be.

To learn more, contact:

Danielle Vona
danielle@themarketingposse.com

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Big dreams need bold action. If you’re ready to elevate your brand and partner with a team that’s all in, we want to hear from you. Let’s connect and see what we can create together.

Connect

We’re always creating, connecting, and making things happen. Let’s stay connected. Join us and unlock the possebilities.

Swing By

685 Main St, Ste C
Safety Harbor, FL 34695 USA

crew@themarketingposse.com
+1 (727) 755-6780

Be Social

You can always find us playing on:

  • Facebook Facebook Link to Facebook
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Read us at:

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